Also see "Geek Mythology: Lore about Being in CS" specifically "It is important to note that most of the CS students (both male and female) we interviewed feel they do not match the stereotype: their interests are varied (including sports, theater, poetry) and not isolated to computer science. "
http://www.cs.cmu.edu/afs/cs/project/gendergap/www/papers/si....
This paper expounds more on the view that a student must be absorbed in computers 24/7 and that women's perception is that they must be this way to succeed: http://www.cs.cmu.edu/afs/cs/project/gendergap/www/papers/an... men who are not like that still feel like they can be successful in computer science under "The Non-Hacker Male" from that paper.
Based on this information, I believe the stereotypes are self perpetuating and breaking the feedback loop will help a lot. I ask that you personally help by keeping an open mind.