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The real problem with this type of technology is that you'll see great performance with a small number of subscribers.

So unless they will be able to get enough subscribers the results will still be questionable.

But the goal of this experiment isn't to be profitable, just prove the technology works so they can sell it. I'm sure they'll be able to entice enough people in tech-savvy SF to buy and use one of their SIM cards for the sake of making their case.

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