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This idea is old. A few years ago someone claimed "Facebook is not cool anymore, now your parents are on it" and predicted an exodus of teenagers leaving. Didn't happen. Facebook is useful because it's full of people. It thrives on popularity. It's not run on being cool. Unless they make a Digg move and really screw up, people aren't going to drop it.

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I question a lot of this. Everyone I know uses it less and less. Teenagers do, at least to me and everyone I know, seem to be using it less and less or foregoing it all together. In terms of ROI on ad spend, it seems to be decreasing for every client I work with. At the same time, clients are spending more and more. ROI down, revenue up. It's a rather bizarre scenario.

I'm starting to wonder if Facebook is cooking the books a little bit. Perhaps an outlandish statement since I can't substantiate it beyond personal experience, but that is how it feels.

Teenagers absolutely expect each other to have a Facebook account, and many use Messenger. They're not doing as many News Feed posts as older users though.

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