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Has the battle against HTML emails been lost?

I wouldn't be surprised if HTML emails convert better (not for the HN crowd, obviously).

Most newsletters I subscribe to still use multipart, thankfully. If I'm not mistaken, Campaign Monitor and Mailchimp require you to have a plain text version for your campaigns.

I agree with you completely. I was waiting for someone to reply with this. HTML emails convert better than almost any other marketing channel. You just can't beat it, as much as people complain about it.

I think so. It's what all my clients always want.

Me, I still yearn for the happy days when I could use Mutt and just occasionally spawn a browser if I had to. Apple Mail, which I now use, is appalling, and the only alternatives seem to be either worse, weird, or only work with Gmail.

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