"What is Watsi?
Watsi is a global crowdfunding platform that enables anyone to donate as little as $5 to directly fund life-changing healthcare for people in need. Watsi is a registered U.S. 501(c)(3) non-profit organization (EIN: 45-3236734)."
If these were the actions of a CEO for a for profit business your statements might make more sense, except that's not the case at all. Nobody is getting rich off Watsi and there goals are commendable.
Not to say there aren't probably other examples that would make your point, but seriously this doesn't seem like a good one to pick.