We strive to win more of our members’ “moments of truth”.
Those decision points are, say, at 7:15 pm when a member wants to relax, enjoy a shared experience with friends and family, or is bored.
They could play a video game, surf the web, read a magazine, channel surf their MVPD/DVR system, buy a pay-per-view movie, put on a DVD, use a piracy service, turn on Hulu, or launch Netflix.
We want our members to choose Netflix in these moments of truth.
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This nails it. When I get home (especially if I had a long day at work), I first go to Netflix and see what's on my list. This is because Netflix app is beautiful, it always works and they have my list of things to watch. As someone who loves to watch documentaries, I am happy with the selection that Netflix offers.
If I don't like anything on the list, I just watch an old Friends or Breaking Bad episode.
I think Netflix has absolutely nailed the user experience and depending on your taste/location, their selection is great as well.