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The whole heirloom argument doesn't ring right. I mean, sure, this happens and is part of the market. But I'd wager it's a small part. There are many watch-guys and rich people who buy 20, 30K watches because they can and like them. Not because they might give them to their kids in 30 years.

Well, for you, a 100 year old watch is awesome.

For someone else, a gold plated watch designed by Apple is awesome. Everyone has their own taste.

Just a small correction: It will be solid gold, not plated. Your point still remains in tact.

Heh - I was assuming it would be hard to walk in solid gold shoes ;-)