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Comment by levlandau | Hacker News Reader

This feels like its solving a real problem that the founders understand. Great work all around. Minor nitpick: I see why "Shopify" was chosen in the tagline but I think its more confusing than helpful at first glance. After reading up, one gets it but a tagline should work before reading the article. Teespring/Kickstarter/Indiegogo seem closer and have the added benefit of being related to what one might associate with a nonprofit i.e. fundraising. What do you think?

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Thanks for the feedback! I can see how this can be confusing if you browsed the Giveffect marketplace first.

The reason we chose to use the Shopify analogy is because we power the nonprofit's frontend fundraising experience, much like an online storefront does for ecommerce. An example of this is http://donate.campwinston.com which is powered by Giveffect.

The Giveffect marketplace is the aggregator/hub whereby any client licensing our software can push their fundraising campaigns for discovery. This is just an added extension of the solution to provide clients with a venue for campaign marketing and donor acquisition.

"we power the nonprofit's frontend fundraising experience" This is it right here...as well as the custom domain

So "Shopify for nonprofit fundraising", while limiting, would have been completely clear. But "Shopify meets Salesforce"...now that's confusing :) Trust me I know how hard it is to come up with these so definitely not trying to be negative. If your customers get "Shopify meets Salesforce" without further explanation then it's probably just me being slow :)

but here's the thing, we also 'power the backend with full admin and CRM features for online/offline giving" - hence the salesforce reference (not my choice comparison btw). So, 'Shopify for nonprofit fundraising' has our clients immediately reacting, "oh, so there's no data management system?". To be clear, we NEVER describe GE as either when speaking to a client (we simply say fundraising,, volunteer and donor management software). So, given this, I'm curious to ask - how would you tagline us?

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