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Twilio going up the food chain - edging closer to getting in competition with its customers.

A fair concern. I think Task Router is less going up the food chain and more going up the stack - we're trying to provide more abstraction for the state common to all these problems as a pure platform.

My hope is all our customers can leverage these primitives to invest more development time in their applications rather than solve the same mundane problems over and over again. I think that's the promise of a continually improving platform rather than an elbow move.

[edit: typo]

I would agree with the characterization that it's moving up the stack... but it does seem to (without saying it explicitly -- not clear whether that's conscious or not) start to overlap heavily with an existing space [1]. How would you differentiate it from BPM / workflow tools (one open-source example being Activiti [2], but there are many in the market)?

[1] - http://en.wikipedia.org/wiki/Business_process_management

[2] - http://activiti.org/

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