Your biggest challenge with content marketing?

Content marketing has become extremely popular form of digital marketing, and has proven to be very effective for a lot of companies and startups. I'm hoping to start a discussion on the challenges that people face when creating and implementing a content marketing strategy for their business.

Personally, my biggest struggle is creating, organizing, and keeping track of an effective content marketing strategy. And then tweaking and optimizing that strategy based on the results to maximize its effectiveness on my business. The key to effective content marketing is consistently creating amazing content that solves real problems that people are having and then getting as many quality readers to that content as possible.

This is a lot easier said than done, and it's difficult to create and implement an effective system for great content marketing.