Marketing guy here who's passionate about real conversations. Just want to remind everybody– tools, tricks and tactics should help you remove the tedious "bookkeeping" aspects of your marketing/sales job, but PLEASE, PLEASE engage people as human beings.
Spamming people with stock messages is polluting the communal pool, and everyone suffers for it. When you find someone with purchasing intent, TALK to them. Ask questions. You don't need to punch everyone in the face with your sales pitch.