Imagine a company-wide incentive structure for automation whereby if you automate 90-100% of your job, you receive massive bonuses. If you completely automate your job, the bonus could be the entirety of your annual salary as a single payout. Or perhaps a combination of bonus and equity.
So now you're out of a job. But if you can automate other jobs in the organisation, you also get bonuses.
Eventually the majority of the company becomes automated, hopefully generating the same or greater revenue and value for customers, with less overhead costs. Which is great for any stakeholders who can continue to receive revenues, but terrible for employees. So it would be good to include some kind of equity and/or revenue sharing model. The sell could then be "hey, let's all work together to automate this company, we'll get bonuses for doing so, and when the whole thing is automated we can continue to receive income while sitting on the beach".