How Weather Affects Marketing (audio)
cbc.ca
cbc.ca
With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales.
Sears Automotive knows that 5-year old car batteries die after three consecutive days of sub-zero temperatures, so they advertise on day four.
The busiest day of the week at Harley-Davidson dealerships is exactly 22 degrees C and sunny.
When spring temperatures hit 21 degrees C, hair removal products surge 1400%, and BBQ sales jump 200%.
And did you know that when the temperature drops just one degree in the Fall - just one degree - mousetrap sales surge 25%? Marketers do.
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