The issue I have with the Nest smoke detector is that it is sold as a luxury consumer product. That puts it in the class of "the customer is always right" sales. The Venn diagram of that and things that are designed to save people's lives regardless of their tendency to statistically evaluate the risks and rewards of rare but deadly events inaccurately is disjoint.
If Nest did not comply with the regulations, they could not market their product as a smoke alarm.