How do I get initial customers/users for a new startup?

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So I have a new startup product in development it's a consumer web application that's about all I'll say FOR NOW.

How can I go about getting initial users? What are some hacks, and things to consider during this process? I'm aware of Twitter promoted tweets, and Facebook ad's - what are some other interesting ways to create brand recognition and get users on-board?

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1. Set up a landing page to collect a Beta Tester list of names.

2. Make sure your auto responder gives the Sign-Ups an incentive to invite their friends to beta test too.

3. Google Adwords on long tail keywords.

4. Videos that are optimized with keywords.

What's a long tail keyword?

1. Define who your target customer are?

2. Segment, segment, then segment again until you identify a much smaller initial group of users who aggregate in one area of the web.

3. Figure out how to access the people from the group in #2.

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