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Two things immediately jump out at me - you need English localization, and your carousel is currently broken (no matter which touchable button I select, the text is always for the car button - running Chrome on OSX.)

As for the idea: I think it's quite neat, I think physical things people have to deal with 'in the real world' work better for behaviour modification than just notifactions which are easy to dismiss.

Is this out 'in the wild' yet?

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Thank you for the feedback. I need to check my localisation with a proxy. It's a bit tricky with Appengine. It is live and ready to ship, but we have made the touchables mostly for some company trials, but wanted to try out if we can convince some consumers :)

You might get a lot out of Nir Eyal's book, Hooked: How to build habit forming products[1]. It would be interesting to see how the lessons there apply to physical products like yours.

[1]http://smile.amazon.com/Hooked-How-Build-Habit-Forming-Produ...

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