That said, it looks like we aren't doing a good enough job making it obvious in our ToS. That page has not been updated in a very long time. I am going to be sure to update it to more accurately reflect our values.
Until the investors/board say otherwise. :)
Been there. Experienced it. Resigned rather than comply.
Understand FarmLogs is the whipping boy here because you're the thread's subject (and your TOS clause 7 really is scary), but my concerns are also with the others, including for example Deere.
And as your TOS are updated, things might want to consider:
1) Who owns the data--the landowner or the tenant? Which data specifically? Who can order it removed? 2) What happens when a farm changes owners and the new owner wants all data regarding his land removed? 3) What happens when the data is subpeonaed in a clean water lawsuit for agricultural nitrate runoff?
Not to derail the topic but I'd love to hear that story. Have you published it anywhere?
1) Is this actually a concern to the people you want to be selling to, as evidenced by talking to a number of them? Don't bother with surveys, just straight-up have a non-sales conversation about it with 10 people who match your target customer model.
2) Lots of people don't read a ToS. Or if they do, they're not going to be 100% confident that their interpretation is what will stand up. If this is a legitimate concern for your users, you need to allay that concern, directly, in your primary sales contexts. Make it a focus item on your landing page, with design such that people will see it and go "oh, okay, I don't need to have that concern after all."