They didn't take money from professional investors. They funded the companies growth with their own money.
"“All without taking a single dime in venture capital,” the company said in the news release. Eat24 attributes its success to hard work, chutzpah, comfortable shoes and a thing or two not mentionable in this publication."
Anyone want to speculate what "a thing or two not mentionable" is? Adderal? Modafinil? THC?