> The experience of a curated, pruned garden vs. a wild west scammy bazaar isn't a good one for users.
But that is a choice. For example, I would prefer to recommend to my parents a system with more granular control over permissions than stock Android, and a market which is more curated than Google Play. It's fairly absurd that they can send off all of their contacts to some random third party server because they installed a flashlight app.
> Choice is great! You can "choose" to install a scam app or the official one.
To avoid that, you want to choose not to have to make that choice, by going to a more curated platform.
I think the key to creating that alternative is by making both Android and HTML5 apps genuinely cross platform. Blackberry, CyanogenMod and/or Sailfish should support the emerging W3C Web API standards and Cordova, and then create a clear target for Android developers to deploy Android apps that don't rely on Play Services.
The real need isn't for a third OS, it's for a real cross-platform development ecosystem, then there will be genuine space for innovation.