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Recalls a SB ad years ago, during the original Internet bubble: E-trade showed a dancing monkey, then the text "Well, we just wasted two million dollars. What are you doing with your money?" https://www.youtube.com/watch?v=BnQMq5wtZcg

Gotta wonder what that cost them in lost business (you gonna invest with a group that brags about throwing money away?).

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Gotta wonder what that won them in new business (you gonna invest with a group that had an add people were talking about more than a decade later?).

Kinda amazing they still are producing Super bowl ads. I'm guessing they're not spending too much on production with babys and cats.

Don't they have an 'embrace your inner micromanager' ad campaign now. Isn't that basically the opposite of what you are supposed to do?

Maybe they are targeting dumb money.

I don't invest with E*Trade because of that ad.

I don't buy Belkin products either, for comparable reasons a decade after. (Made routers that would randomly inject ad pages. I still won't so much as buy a cable from them.)

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