This article has an interesting retrospective on the early days of C (similar to my own experiences in the 1980s). But I don't understand what connection there is to the "hipsters" in the title. The time period of the early adoption of C was in the days before programming had any significant presence in popular culture, and it was definitely not something that people who wanted to be hip or cool aspired to do.
My own first use of C in a business environment was to re-write assembler code in C so it could be ported to many different machines. (That was after I had been using C for a few years doing Unix programming in college.)