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Collateral damage from David Cameron putting pressure on ISPs to block inappropriate content.

Actually this is likely Sky's opt-in adult content filtering. It really isn't mandatory.

Any content blocking is prone to false positives and people will learn that eventually.

Sky's filtering is now opt-out:

> What we’re doing now is simply making sure that the automatic position of Sky Broadband Shield is the safest one for all – that’s ‘on’, unless customers choose otherwise.

src: https://corporate.sky.com/media-centre/our-blog/2015/sky-bro...

When the whole opt-in opt-out thing hit the news I remember all the press was insisting it was opt-in. Simply insisting, then basing their arguments off that.

Not mandatory though, that's most the important thing.

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