The Best Business Book I’ve Ever Read (2014)
gatesnotes.com
gatesnotes.com
"In any case, office reproduction began to grow very rapidly. (It may seem paradoxical that this growth coincided with the rise of the telephone, but perhaps it isn’t. All the evidence suggests that communication between people by whatever means, far from simply accomplishing its purpose, invariably breeds the need for more.) "
> Today, information technology is changing the world, making it more idea-intensive, better connected, and ultimately more urban. Improvements in information technology seem to have increased, rather than reduced, the value of face-to-face connections, which might be called Jevons’s Complementarity Corollary. The nineteenth-century English economist William Stanley Jevons noted that more fuel-efficient steam engines didn’t lead to less coal consumption. Better engines made energy use effectively less expensive, and helped move the world to an industrial era powered by coal. The term Jevons’s paradox has come to refer to any situation in which efficiency improvements lead to more, not less, consumption—one reason why low-calorie cookies can lead to larger waistlines and fuel-efficient cars can end up consuming more gas. Jevons’s paradox applied to information technology means that as we acquire more efficient means of transmitting information, like e-mail or Skype, we spend more, not less, time transmitting information.
> One might think that better information technology would reduce the need to learn from other sources, like face-to-face meetings in cities. But Jevons’s Complementarity Corollary, which follows naturally from Jevons’s paradox, predicts that improvements in information technology can lead to more demand for face-to-face contact, because face time complements time spent communicating electronically.
http://davids-book-reviews.blogspot.it/2014/12/business-adve...
I concur to some degree: I did find it an enjoyable read, but "best business book ever"? I thought the stories were interesting, but ... no, I too failed to find it brilliant, which also makes me kind of uncomfortable.
Also the writing style was great, Brooks had a knack for making the players in these case studies colorfully come to life.
I attribute it to the fact that they were natural experts, and not necessarily book lovers. It would be like asking a sparrow for their favorite work on the dynamics of flight.
Even if they weren't a natural, sparrow-like expert, they may have developed numerous skills... but one or two keystone skills lie hidden in an otherwise trite book that everyone else gets already and a long time...
that makes it seem like that trite book is the most important one.. but it's just the last one.. :)
I agree that professors often choose books poorly, but disagree with the idea of a "natural expert." No human is born with a mathematical understanding of flight dynamics. There may be people who grasp it relatively quickly, although in my experience that's usually because they're relatively quick learners in general, and because they're building on a very strong foundation. Yes, there are people who are just smarter than the rest of us. But there are just as many people, if not more, who put in tremendous effort to become experts at which point they may appear as naturals. (Furthermore, some may downplay these effort and cultivate this idea that they're a "natural" to impress their colleagues and students.) It's not always obvious what sacrifices they made along the way.
A. Books that reiterate and reinforce my ideology.
B. Books that reiterate, sum up, and improve, my knowledge of something I personally and/or professionally, and very very subjectively, find interesting and/or useful (for whatever reason).
C. Books that opened my mind or lifted my sprirt.
There are probably one or two more categories.
Which of these are true for a particular recommendation depends on the reader's motivation for reading the book.
Whether it's A, B, or C, it just might not be useful to nor resonate with anyone else.
Though with B, sometimes the knowledge provided requires a certain level of experience with the subject matter. And if your experience level is either too low, or too high, the book will either not make any sense or will just seem useless, of little importance, lacking originality, or freshness.
Sigh It's pompous comments like these that truly exhibit the kinds of obnoxious (and often pedantic), know-it-all people that use this site.
Thanks for reminding me to get off HN go outside today.
Over the years I've had both experiences where I've asked for someones recommendation and found it amazingly accurate, and found what was recommended ordinary or uninspiring. My take on it is that the way people absorb information is unique to the individual and some presentations get through that filter and some don't.
The other important thing I learned was that the filter changes, as you become more educated in a subject, you can pick up more with less if the author assumes you already know the basics. When writing for publication I sometimes felt I was explaining too much but my editor would dial that in for me, when I described to little she would gently prod me back to reality with "How the hell is someone reading this supposed to know what that means?" :-) When I went to far she would chastise me with "Everyone already knows that."
I've read Brooks, and in my opinion he writes for people who are already in the role of business leader and are trying to advance by not making the mistakes others have made. But is it brilliant? I don't know. Can it be brilliant for Bill and Warren and not for anyone else? Probably. I found it useful but not as useful as Larry Bossidy's "Execution: the discipline of getting things done" [1] which really helped me understand what "progress" was when you were a manager versus when you were an engineer and progress was "obvious" in the sense that the project got completed. But I can't say that Execution is more brilliant than Business Stories, they are just different and one was better for me.
Bottom line don't sweat it if you don't see the brilliance, note it and move on. Later if you find you can recall what you read differently, based on your experience, consider going back and re-reading it. See if it has become more, or less, brilliant given your additional understanding.
[1] http://www.amazon.com/Execution-Discipline-Getting-Things-Do...
> Larry Bossidy's "Execution: the discipline of getting things done"
http://www.amazon.com/review/R2KRS1CQJCGZW0/ref=cm_cr_dp_tit...
Contrast: "We're going to get some snow" versus "The biggest 2-day snowstorm in recorded history is bearing down on us!"
"A man died" versus "World's oldest man died."
Yes, a lot of times superlatives are used for the purposes of pure link-bait or advertising hooks, but that doesn't mean we should eliminate their usage entirely.
Here's a run-down of the book by chapter, with the chapters ostensibly related to business marked by asterisks:
1. The Fluctuation -- on stock market volatility
2. *The Fate of the Edsel* -- how Ford failed to find a product-market fit.
3. The Federal Income Tax -- self-explanatory.
4. A Reasonable Amount of Time -- on insider trader.
5. *Xerox Xerox Xerox Xerox* -- read this online.
6. Making the Customers Whole -- about how a large investment firm crumbled
when a single large speculative investment fell through, and how the
stock exchange stepped in to repay the firm's customers.
7. *The Impacted Philosophers* -- on an anti-trust investigation of General
Electric (perhaps Gates related personally to this).
8. The Last Great Corner -- about stock price manipulation
9. A Second Sort of Life -- about David Lilienthal, who went transitioned from
a career in government to investment banking.
10. *Stockholder Season* -- on what it's like, as an individual stockholder,
to attend a stockholder meeting.
11. *One Free Bite* -- on intellectual property and non-compete agreements.
12. In Defense of Sterling -- about how the central banks of the world
cooperate to maintain stability across currencies.
I happened to enjoy the parts about Wall Street, so I enjoyed the book. The comparisons to Michael Lewis are apt. It was most interesting for me to see how many of the same economic issues being discussed today (income inequality, intellectual property, corporate misconduct, the extraordinary power and influence of the banking industry, etc.) were discussed in nearly the exact same terms 50+ years ago. It doesn't give you the sense that great progress has been made on these fronts, and perhaps we'll still be complaining about the exact same things in 2065.
They are all politicians (or else they wouldn't be where they are), so everything they do has an angle.
I think its also kind of funny that I stopped reading this article half way through and jumped to the link since I was so curious if it was going to have a tag code. That says a lot about the nature of affiliate marketing.
BTW, I don't see anything particularly wrong with it.
I was incredibly inspired by Isaacson's Jobs biography. To learn that someone so flawed can achieve such greatness is inspiring. I also read it almost like a mystery novel, trying to decipher what he was actually doing that was creating such value. I've read a number of Isaacson's other books but none were as inspiring. I did enjoy most of them though.
Any other recommendations of business books I should actually read?
Books that I'd recommend: Anything by Peter Drucker, The Five Dysfunctions of a Team by Patrick Lencioni, Made to Stick by the Heath Brothers, Blue Ocean Strategy by Kim and Mauborgne, among others. I'm sure plenty others here will also give you other recommendations that seem more 'start-up' like too.
So add Moneyball, Liar's Poker, The Big Short (good telling of the 2007 financial crisis), Panic (contrasts before and after news articles around financial crises) and The Blind Side to the list.
(Don't let The Blind Side motion picture scare you off. The book has a lot of on-and-off-the field football strategy that I found interesting.)
I'd still recommend reading BA because the writing style is first rate (and unexpectedly funny). It's also worthwhile for the realization that, due to it's mid century setting, that while the materials and ideas of the business world have changed since the books time, people really haven't, thus business itself really hasn't changed as much as you might otherwise conclude.
Use Your Noodle and Get The Boodle (aka Think and Grow Rich by Napolean Hill - that was his proposed but rejected title), Influence, The Psychology of Persuasion by Robert Cialdini, Be My Guest - Conrad Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... ,
There are literally thousands of books worth reading, but the above are the ones I found to be the most enlightening.
Probably the most helpful book I ever read as a teenager, and I still read it every so often as a reminder. The lessons are simple but effective, not just in business but all relationships. Empathy, listening, and genuine interest will do more to 'win' people than anything else you can do.
Anyone know if there is a prior discussion?
That summaries all the government effort with copyright