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The simplest solution is to require your customers to register before downloading a free trial. I can't think of a good reason why you can't do this for B2B software.

And if you're worried about conversion rates dropping, I have seen many companies report that their switch from "no signup required" to "signup required" resulted in no difference in conversions. It's certainly worth a test.

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We do request they signup. But we allow the download without it. I'd guess 60% give us an email address. Mapping the purchase to the email domain shouldn't be too hard. Then we need to track the email signup to the original source (doable in Google Analytics???)

Don't request, require it. Ask for name, email, business name, phone number (optional).

Less fun than a clever analytics hack but it will work. Try it for a week or two.

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