$30 is ridiculous. ABS plastic is around $1,000 per ton (or cheaper if you buy 10 tons). Does it really cost so much to make a wire out of the granules?
To be honest I don't know enough about industrial pricing to understand if it's ridiculous or not, 30x from raw material to something being retailed at a consumer level doesn't seem unbelievable to me.
Markup on a black ink cartridge (the original comparison) is something in the region of 200x, so nearly an order of magnitude higher.