That all having been said, from what I've read, for most people with chronic depression, the most effective treatment is a combination of antidepressant drugs and behavioral therapy. For a lot of people, one or the other alone doesn't work very well, and I certainly hope that no one would be unwilling to get help because people would think them weak or lazy for relying on antidepressants.
Put simply, if you have chronic depression, you can use all the help you can get. Sometimes drugs don't work, many have awful side effects, or may just not work for any given person, but it's often worth the trouble in order to fight clinical depression. If people can effectively manage it with behavioral therapy, then great, but for all the people out there who've tried and for whom that's not enough, I hope you reconsider the idea that for the most part, antidepressants are for the lazy.