In other words, if you ask for Twitter user X's public key, your client can check that proof on twitter itself (rather than trusting that a key server did it for you, like it would with email proofs), and it can trust a hacked/coerced server isn't hiding something specifically from you, such as a revocation. The latter is particularly hard to protect against. It also gets timestamping: you know the world has been seeing the same public key for Twitter user X for many months or years.
[1] https://keybase.io/docs/server_security/merkle_root_in_bitco...
[update] I gave mey a bunch more invitations, but I can be hit up on twitter (https://keybase.io/chris) for HN users wishing to jump our invitation queue, which is large.