I honestly thought that was Lama V3 without a canopy. These have been available for years, and yeah, controlling one is a huge feat, the battery life is around 10 minutes and they can lift absolutely nothing. It's a toy essentially. I used to be really interested in R/C helicopters years ago, but it is(or used to be) a very expensive hobby. Usually you spend few hundred dollars on a helicopter only to crash it on the very first day(it's just inevitable) and then you just keep on spending money on parts. It's most definitely not a "drone" like the quadrocopters are, not any more than R/C electric cars are.

Edit: that's a lama V3 if you were wondering: http://www.dx.com/p/e-sky-lama-v3-r-c-helicopter-1166