Overblown. It will likely move to a freemium model. Everyone made fun of Hulu before it launched, but it ended up being quite good - there's no reason to think they don't understand the impact of making it pay-only.

http://gizmodo.com/5387909/hulus-glorious-free-days-are-offi...

Don't worry, Hulu's mission has always been to help people find and enjoy the world's premium, professionally produced content. We continue to believe that the ad-supported, free service is the one that resonates most with the largest group of users and any possible new business models would serve to complement our existing offering.

Thanks,

Betina Chan-Martin

Hulu