A cultural and structural change is needed when things like GPG get nothing, while viral, superficial and gimmicky work gets snapped up for millions or billions, when end users choose free products that threaten privacy and flood our world with advertising rather than pay the price of a cup of coffee for quality trustworthy products.
Even sadder is the fact that these "free" things actually cost us much, much more. https://news.ycombinator.com/item?id=8585237