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That job ad doesn't indicate that Apple is going into the search business. Getting into search would need a bigger team.

Given the publicity, this may be a bluff by Apple. Yahoo did something similar. In early 2014, Marissa Mayer announced that Yahoo was going to build their own search engine. Nothing happened. That seems to have been a ploy to get a better deal from Bing.

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I was under the impression that large tech companies shift devs to different projects often, but Apple does seem like it is already strained by its number of software products.

> Nothing happened.

First hand or just based on trend?

Yahoo never staffed up to build a search engine. That would have been noticed in Silicon Valley. They hired a VP for search whose previous area of expertise was negotiating with Microsoft.

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