I don't see why we should stop the free market; if one internet provider is doing things you don't like, another one will open and the consumer can change to that one if they care. I also feel that companies should have a right to provide some websites at higher speeds. There will always be a trade off; perhaps you could get cheaper internet if you only care about the top few sites.
If they charge the same as internet providers that do have net neutrality, then they will quickly lose market share, and I believe that should be the market's choice, not the government.
Imagine if all those people who signed the petition for new regulations instead signed a petition promising not to use any provider that throttled some websites. That would make a strong market incentive not to throttle sites.
And if the consumers can't do that, why should the government step in to save us?
If you argue that it's very hard to open a new cable internet company (which is the argument I got last time I brought this up), my answer is that enough rich people would be interested enough to open a competitor if there was demand.