Zed Shaw's so popular that everything Zed is now associated with him? I guess everything published on Hacker News. But what if the title is lifted off a blog post? Does Zed own the blogosphere? How far does his empire reach?
What does "Zed's Dead, Baby. Zed's Dead" inform that is related to ZFS? Does it somehow attract people who are interested in ZFS for Mac OS X or it hit the front page for some other reason?
Or maybe the word "Zed" is just related to ZFS (or ZFS for Mac OS X) in a way that I'm unaware.
So there's no need to "attract" people interested in OS X, and he doesn't really care for any other readership.
Zed (or Z) is the twenty-sixth and final letter of the basic modern Latin alphabet.
Considering the bit earlier about ZFS being dropped by Apple, and there was a point when ZFS was billed as the "final file system", I immediately read the title of this as about ZFS.
Not only does it use the ambiguous name, it basically forces anyone who has read anything written by Zed in his rockstar persona to expect something about Zed, say, retiring his rock star blogging, because it sounds so much like him or an imitation of him.
It'd be much like if you read a headline about 'Will' or maybe 'Bill', which uses several words like 'thou' or' thine'; yes, logically, nothing compels you to instantly think that it's about William Shakespeare since it never actually says which 'Will'. But nevertheless, it will lead to confusion and reflects badly on the headline writer that they didn't understand that their words were conveying something entirely different than what they meant.
I am sad. :(