Mozilla's Raindrop: Chasing Google's Wave, or Damping Digital Noise?

It looks like Google puts everything in one place. All the "waves" you subscribe to get equal billing, all dumped in an "inbox" and all users having equal access to your attention.

In contrast, Mozilla has stated their belief that different types of information are more important to you than others. Their Snowl[0] project (a kind of RSS feed reader in the browser) has multiple views for different types of messages. Raindrop has this same concept built-in, you can see in the video posted earlier [1] that, for example, emails from mailing lists are de-emphasized compared to emails from people you are having an active conversation with.

[0] http://labs.mozilla.com/snowl/about/

[1] http://vimeo.com/7197666 (starting around 1:25) with discussion http://news.ycombinator.com/item?id=897669