Nobody Cares about You or Your Company

I'd disagree with some of these items:

"[Nobody cares about] When your company was founded."

If you were buying a product like enterprise software that comes with an expensive multi-year support contract, you'd want some strong evidence that the company will be around for a few more years. A company that was started six months ago has no track record that would suggest it can survive hard times. Beyond some number of years, it probably doesn't matter - 10 years vs. 20 years probably makes little difference.

"Who your customers are or how much those customers are worth. You have fortune 500 companies as customers? So what?"

The fact that you can retain a Fortune 500 company as a customer says something about the level of customer support you can provide. It may not be important to you, but it's probably significant to another Fortune 500 company.

"By whom your company was founded..."

Doesn't matter much, unless they have a really unsavory reputation that you'd want to steer clear of. CEOs do have an effect on corporate ethics.

I disagree with this. Yes, for big companies like Amazon or Ebay it doesn't matter so much but for smaller companies and startups, it makes it more human to interact with if you can see what kind of team there is behind the product. It also increases the trust that there is actually somebody human on the other side when browsing the website of a company you're planning to use.

Also, showcasing your customers does give you credibility. If you are a young startup that have someone like Walmart or McDonals using your product, it means it is not utterly bullshit you are telling.

I don't agree with the whole "nobody cares about when your company was founded". If it were founded yesterday I'd care.