They will feel how the people tell them to feel (ideally).
Now, the real problem, how to change people's minds?
I see that as a job well suited to HN frequenters: intelligent, imaginative, creative people need to take their responsibility as harbingers seriously and evangelize for a better future. Smack one molecule at a time and eventually the whole pot boils. Show people that the way things are done are not necessarily how they must be done. As a group, we've done a pretty good job in certain areas but I definitely see a lot of reluctance to tackle macro-social problems with the same zeal as attacking other historical accidents that impede progress like Uber taking on cab companies.
It's tricky, sure, but its all in our collective head.