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I didn't see the instructions either.

Everyone's brain knows a block of text in the right-side column of a web page is an ad and provides nothing useful to the task at hand.

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Yes, and also every app designer is proud of her baby and thinks the user is just aching to learn it. When in fact the user has an actual task to get done, and your tool is actually in their way. Imagine building a house, and having 47 tools in a pile in the driveway when you arrive. Not helpful, probably you'll just pick up the hammer and start pounding.

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