Please take this personally

When I talk to my customers/users/clients I go to great lengths to let them know I want their feedback. I outright tell them "you aren't going to hurt my feelings".

I aim to delight the users or my software. If they use my product in a manner which it wasn't intended, they aren't (necessarily) "doing it wrong" - I probably failed to anticipate how they would use it or make it intuitive to use.