Color me skeptical. Power lines and transformers which arc as they are pulled apart by vibration make a hell of a lot more sense to me.
.. several of the cameras from the video were facing the ocean (i.e. the one at Larcomar, the mall in front of the sea, or the one at the airport, which is right next to the sea). Also, many people reported lights from either the ocean or from desert hills that lacked transmission towers or anything electric.
Although I'm still not totally sold on the idea of rocks emitting light, I hope I won't have the chance to verify it for myself, as the experience of an entire pitch-black city being illuminated with light arks in the middle of an earthquake was scary enough.