That's not the point! The article was about how FB deals with privacy, and it makes some considerations on the fact that from the very first moment you start using it, you
do accept that they are entitled to record every little detail about your life. And I was saying, is it worth it given there are some least worst alternatives? No! Not at all!
I never said that those alternatives are ad-free, but at least they are operating in a different way.
Google may know my current location, which bands and pizzas I like, my job, all I've searched so far, and even does automatically scan my mail to put some targeted ads in it. Ok, but at least formally, they offer me the chance to opt out from all of that: don't track my position, don't save a chronology of my search history, don't do targeted ads, ...
Speaking of Twitter, they are probably analyzing the hell out of my tweets too, but by design Twitter it's much less all-around-every-aspect-of-your-life than FB. Can you really compare the quantity and the granularity of personal and private information that FB is admittedly collecting with Twitter's?
Honestly they have a much clearer business model too: pay them some money, they'll put your hashtags in trending topics. That's it. Moreover being that Twitter is mainly used as a public communication system - and was born like that right from the start - I couldn't care less if they analyzed what I was saying because that's how advertisement has always worked! If I decided to publicly express my love for baking cakes and the day after I was presented with an advertisement for a baking course in my city, then that'd be perfectly fine. Go around and shout out loud "I love dogs!" Sooner or later someone will approach you trying to sell you a dog. That's supply and demand. It's always worked like that and there's nothing wrong with it.
Of course, what Google and FB might illegally be doing under their hoods it's a totally different concern...
Here we are speaking about how FB is publicly and explicitely perpetrating this behaviour and how dangerous it can be not only to the uninformed ones who go by the "I have nothing to hide" argument but to their friends/relatives which don't even own a FB account.
So all I was saying is: is it worth it, given what we know about FB and that there are some least worst alternatives (even by a small degree) ? No, not even for a second. And we should start exploring those alternatives.
And the following quote from @jasonbarone, which I had originally replied to, explains exactly why:
>"I don't know of any other way to stay connected to the things that matter other than Facebook."