Why TV, not Facebook or Twitter, is still revolutionizing the world
foreignpolicy.com
foreignpolicy.com
I also dislike that an article like this needs to open with the typical anti-TV comments. Ray Bradbury always struck me as a whiny brat of an old man who refused to embrace technology as being really neat. Whenever somebody quotes him just because he's Ray Bradbury I sigh a little.
When most of the world is still at the stage where clean water is revolutionary technology, it's kind of silly to suggest that Twitter is "changing the world" of much more than people who live comfortable lives in first-world countries.
Let's see. Television is a form of communication in which there are a hundred channels and I am forced to pick one to consume. Twitter is a form of communication in which there are two million channels and I can create my own. That's cutting edge.
but even if you don't watch TV, it will undeniably affect you more than Twitter once it's hype dies down, if Twitter even affects you more than TV right now
I don't understand this. Not like I don't understand your mindset: I don't understand what you're saying. This is incredibly convoluted.
I wonder if these two influences will end up working against one another; if Network A, whose soap operas model a multi-cultural community where women control their fertility and control their own businesses, is in competition with Network B, whose soap operas model pious, nationalistic, and dutiful women with eight children each, who will end up having the most influence on the culture?
Oscar Wilde claimed "life follows art". I guess he wasn't thinking of the transformative power it could have over millions of lives, and might have debated whether soaps are "Art".
Who wants to watch soaps about pious mothers-of-8? Our choice of role-models is about who we want to become, and perhaps one of the success factors for TV is that it offers poor people a vision of The American Lifestyle ... something to aspire to (at least from their perspective). On the other hand, I've never figured out why anybody watches Coronation Street, a half-hour banging my head on the wall would be better spent.
A soap character who's beautiful, charming, popular, wealthy, witty, racist, xenophobic, homophibic, antisemitic could be a very dangerous thing indeed. If TV becomes a tool for manipulating culture, it could get nasty in the wrong hands.
You obviously don't live in the US! While it's 'reality' rather than soap, two popular cable shows here include (until very recently) 'Jon & Kate plus 8', about a couple who had twins and then unexpectedly ended up with an additional set of sextuplets after a fertility treatment - they have just divorced, but the Kate character is indeed pious; and '18 and counting' about an extremely pious Christian family who rejoice in 18 their 18 children, with #19 on the way. I wish I were kidding, but I'm not.
I'd worry less about soaps-as-propaganda than you, if only because any kind of drama requires at least some ambiguity of characters and a balance of oppositional characters in order to gain emotional participation on the part of viewers. Of course, episodic dramas like police and hospital shows make it easier to exploit stereotypes if programming directors see fit to do that. Another context that has been the subject of some controversy is in Palestine, where TV channels operated by Hamas, a militant group, have been host to children's shows featuring violently anti-Israel content. Israelis have naturally been deeply offended, while some Palestinians argue they were forced to address the issue by the fact of real-world political conflict.
TV is merely a mass broadcasting machine. It can be good if the people doing the broadcasting use it for positive purposes (e.g., education, etc.) Or it can be evil. You can just as easily use TV to start racial hatred or a war as you can to educate people about different cultures. Or it can be just a mind-numbing waste of time, which is the usual case.
But either way it is almost always used by a small group of elites (either government or business elites) to cram information into a large group of people, without the recipients being able to say anything or contribute anything. So regardless how it is used it usually ends up creating rather boring and homogeneous culture.
As such the Internet is endlessly preferable to TV. It is nice that all those poor people are getting TV but they will be so much better off when they finally get the Internet.
In that case although the number of people watching TV is greater their "weighted productivity" is less.
What can be said, with strong data, is that _right now_ the people who produce and create TV shows around the world have more influence and capability to revolutionize global culture than all of silicon valley put together (including our precious Google...) The best chance Facebook and Twitter have to play a role in this game is as a tool to inform and influence key members of this infotainment community.
Perhaps TV, when it was first invented, was comparably revolutionary, but in terms of today, the internet is the big, new thing.
I believe that, if choosen wisely, television can improve your knowledge of the world, give you new ideas and stimulate creativity.