Uber Expectations as We Grow
blog.uber.com
blog.uber.com
Let me explain...
When Uber was first in Chicago it was normal to wait 10-15 mins for a ride to pick you up. You would pull the app out while you still had a few things to do in the apartment before you left, order the Uber, and then by the time you were ready it was right out front waiting. The time waiting felt very seamless, although there might have been an actual 10 minute wait. When it also first started drivers were totally okay with waiting a minute or two for you because the demand wasn't as high back then. They didn't want to lose a potential customer. However, now that Uber IS more abundant in Chicago you can no longer do that little technique. Most drivers will get pissy with you if they have to wait outside for more than 30 seconds, or if you are not curbside waiting for the ride when they show up. Since drivers now also have more options for people to pick up, they can be more choosy on the customers they decide to take. They can easily cancel rides if they are too far from the pickup or are waiting to get a new customer. So since you can't "queue" up a ride like the "old days" you have order the ride when you are actually ready to go and are already waiting. Now that you do this, the wait is felt 100% by the customer (which was once avoided), if that makes sense. So what used to feel like nothing now feels like you are waiting in the cold for possible 5-10 whole minutes, which obviously often feels a lot longer that. Thus making you more likely to cancel the ride if you see an empty cab or another opportunity. So there is a bit of a catch 22 here, if I'm using that phrase correctly.
It does makes sense that they don't want to expose this side of things though, because that places more blame on their own quality of drivers. It probably shows that as a city is active longer, the ratings/quality of drivers goes down drastically. I've noticed it quite a bit here in Chicago, and it's really disappointing. The average quality of driver I get nowadays is almost 1 to 1.5 stars lower than what I got 2 years ago.
I'm curious to find out if anyone else has had this same experience or not.
Was this always the case? Sure. But when ETAs were longer and drivers generally had more downtime, they were paid more per minute of actual driving. So this wasn't as painful.
If you want, you could try texting the driver saying "Hi, I'll be down in a minute, feel free to start the meter!" They might appreciate that, but it might also be against policy.
Isn't this largely solved by the GPS mapping of your ride from within the Uber app? You can easily see exactly where the driver is, and step outside right as the driver is pulling up, regardless of how long the total wait is.
The precise methodology is opaque in the post, but there's a chance that these results are driven more by increasing liquidity in the marketplace instead of increasing expectations of Uber over time.
When Uber dropped to a couple of minutes, my usage pattern completely changed. It's a casual form of transport. Hungry? I'll take an Uber to where ever I want to eat. Running a few minutes late? I'll Uber it instead of biking. I now meet people more than I used to. When transport became fast, cheap, and convenient, I started using it a lot more.
If I see a 15 minute wait time on an Uber, I'll usually cancel it, but that's not because I'm any less patient than I was a year ago. It's just that Uber now fills a niche in my life that was unfilled a year ago, and indeed, that I didn't know existed. When Uber jumps up to 15 minutes, my usage patterns go back to what they were with taxis, and I cancel most of the casual trips.
Yes, because it's really critical to get home from the bar in a state of total inebriation =)
Also, I didn't know giving reliable rides was Uber's mission. I thought it was "evolving the way the world moves." This may sound like nitpicking but if you pause for a moment, the difference, as far as a company mission goes, between "giving reliable rides" and "evolving the way the world moves" is pretty big.
Not sure if that's sarcasm or not, but I do think this is one of the more powerful positives to Uber, keeping drunks off the road.
1. Were the numbers for the chart "Willingness to wait in a city 2013 v/s 2014" generated based on estimates from the Uber app or real wait times that were logged once the customer was picked up?
2. Also, looking at the same graph, it seems some of the rides that were not completed because the ETA was < 4.5 minutes (Probability=1) could have trivially been completed had Uber just dispatched the driver a little later (or had the driver delayed him/her-self a bit).
3. What is the volume of rides as a % for each range of waiting times for the ETA?
4. What is the revenue per ride as a % of total revenue for each range of waiting times for the ETA?
[1] Yes, that Nathan Myhrvold. Microsoft billionaire(?), founder of Intellectual Ventures, creator of the best cookbook I've ever seen, and notorious patent troll.
[2] https://paw.princeton.edu/issues/2009/01/28/pages/1076/index...
Early adopters who really liked the Uber concept for various reasons and wanted to use Uber
VS.
Now a majority of users who heard about Uber because it's supposedly better than other means of transportation , but when they try to book it and see a longer waiting time than just getting a Taxi, or taking a bus/train , they don't want to wait for a Uber car.
So current iOS 6 usage would be less than .5% of iOS devices? I would suspect (without any sort of proof), that Uber's demographic doesn't overlap much with people running a 2 year old phone OS.