I will admit, I have not lived through the process of
urban gentrification, but I have lived through a significant cultural change due to an influx of people.
I grew up here[0], in a house from the 70's surrounded by other houses from the 70's, all of which was out in the middle of the woods. There was a nice culture that came with living there.
Starting in 2000, what had been many square miles of forest starting just 1000 feet north of our home was logged and in just under 2 years the huge housing development called "Redmond Ridge" went up. It was all cookie-cutter houses, tiny yards, and Microsoft employees. You can see all of this if you zoom out of the location I linked here[0].
With this came more traffic, which brought more road construction, and more development. It put a lot more strain on the surrounding schools, which had to expand, and generally alienated what had been a very woodsy, cowtown sort of people. As you can see, the entire area is a mix of extremely suburban mixed with the remains of a more rural community.
I realize that this doesn't come close to the experience of being pushed out of your home. But I do have a very small understanding of having large cultural changes thrust upon you. Having gone through that, why would one be angry with Microsoft, or their employees, or local government, etc?
Doing something that frustrates you doesn't make them evil.
[0] - https://www.google.com/maps/@47.6738223,-122.0327392,18z