Nice article! One of the authors points was that people are not effected in their daily life through privacy problems (or at least that's what I read between the lines during that "dead bodies" metaphor).

So here's my idea: I'll place a warning in my email signature, that people should take care what they write to me because my email account is spied on and everything is recorded.

There are two points in this; first, it is quite accurate to reality, my (and everyone else's) email IS scanned for suspicious content for example. Second, it will shift the focus of people writing their text to this fact, that they are being monitored. This in turn should raise their awareness of the problem and put some effect on their life that they can easily perceive.