May be you want to search for a tweet, a link, a video or a photo that one of your friends posted. Today the search in FB and Twitter are very bad, so using Google may help. Also, they may try to merge organic search results with data from your friend in order to give better results. This under the hypothesis that you may be interested more in something share by your friends than in the organic results. Nevertheless, I agree with the other reply; probably is to profile you better and give more targeted ads.