The knock on effect is that small business and retailers have to deal with this new EU VAT change too where VAT needs to be calculated at the customers location rather than the sellers location. Once they do this, they then need to report it to their respective government. This adds a lot of administrative burden on small sellers that are barely making any sales.
The most important thing that the EU could have done which they didn't do is to have a threshold so that small business and individuals aren't affected. Recently, Japan introduced a similar change but maintained a threshold to protect small businesses: http://www.vatlive.com/asia-pacific/japan-consumption-tax-fo...
The EU VAT change is an unnecessary burden for small business and individuals which is why we handle VAT completely for our customers.
I am the founder of Payhip: https://payhip.com