Great question! Since they're emanated in jets, the GRBs travel in a conical shape that spreads out as it travels. Check out page 19 of this paper, it has a histogram of the jet opening angle;
http://arxiv.org/pdf/1101.2458.pdf
Then you can figure out the flux from the area of a circle on a sphere, which is something like 2πr^2(1−cosθ) Where theta is the opening angle and r is the distance from point of emanation of the GRB.