Telefonica was providing services in villages and small towns with very difficult geography (mountains, roads, ...). Now there is a big competition in Spain, for example Jazztel is offering 200Gigabit/s up-down for 36 euros/moth and phone tax included. Our country is getting better in the IT sector and telefonica was the pioneer. It is easy to critique but in the old times there was no other option, and for many to have the opportunity to be connected is much better than to be out of the web.