I'm currently with them because my preferred cable provider (R) didn't have coverage in my building a year ago, but now they do have coverage, so I'm probably saying bye-bye to Telefonica soon. Yes, the service is now technically good, even probably the best (FTTH), but who cares if all their policies (the above is just an example but there are lots more) are set to nickel-and-dime the customers, and to sell more and more and more. You can't even do a technical service call without them spamming you and trying to sell you stuff. R doesn't have FTTH but has a much, much better customer service (including automatic improvements in the bandwidth for time to time, without even asking).
in Spanish: https://www.youtube.com/watch?v=YKHUA3bs1iY
translated: Published on Jan 15, 2015
The Mayor of Manilva, Urieta Diego and director of the South Territory of Telefónica Spain, María Jesús Almazor, held a meeting to present the expansion plans the company has planned for the town. Thus, they have confirmed that it has begun the deployment of Fiber to the Home (FTTH) and that citizens already have 4G technology.
According highlighted the mayor, Manilva, later this year will be the first municipality in Andalusia to have installed fiber optic network in the hundred percent of the town.