They could always end world hunger 4 times over (granted, so could many many entities), but they'll probably use it to make more money.
http://www.huffingtonpost.com/2013/08/12/bottled-water_n_374...
In fact, $30 billion is a rounding error in a $15 trillion economy.
Women's luxury market is $250 billion/year.
http://discover.umn.edu/news/arts-humanities/university-minn...
Anyway, I really don't understand why you'd add noise to this conversation.